From Dream to Dazzle: Amy and Michael’s Journey to Opening a Gem of a Gift-shop

Michael and Amy’s professional journeys are a testament to their dedication and vision. Michael began his career in federated department stores, quickly advancing from merchandising roles to Vice President of Merchandising. His expertise in global sourcing took him to JCPenney in Chicago, where he traveled extensively, often witnessing his family’s milestones through the internet. A pivotal opportunity brought Michael to Memphis as the VP of Merchandising for a new company. Initially focused on domestic operations, the role later presented a chance for global expansion, which Michael declined to maintain family stability. This decision was influenced by his daughter’s preference to stay in Memphis, while his son chose to move to Arizona.

Amy, with a strong background in marketing and advertising, paused her career to raise their children. Upon relocating to Memphis, she identified a gap in the market for moderately priced, high-quality products. Amy’s insight into local trends and her slightly unconventional approach to retail inspired the concept for Dazzle. She saw an opportunity to offer stylish yet affordable fashion, jewelry, handbags, accessories, and gifts, filling a niche that was previously underserved.

Seventeen years ago, Michael and Amy combined their expertise and opened Dazzle. The store quickly gained a reputation for its quality products that appeal to multiple generations. Unlike many local gift shops, Dazzle offers items at reasonable price points, making it a favorite among shoppers.

Customer service is at the heart of Dazzle’s success. Michael and Amy are always present, ensuring a hands-on, family-oriented, and welcoming environment. They strive to make every customer happy with their purchase and offer personalized styling assistance. Their goal is to build long-term relationships with customers, encouraging repeat visits rather than one-time purchases.

Listening to consumer needs is crucial for Dazzle. The store’s inventory reflects the desires and needs of its customers, ensuring a relevant and appealing selection. Michael and Amy also prioritize their employees’ happiness, offering a flexible work environment that accommodates their personal lives. They encourage employees to pursue their goals while providing a supportive “home” to return to.

Dazzle’s layout is thoughtfully designed to ensure a smooth shopping experience. Located in the unique and distinctive Regalia Center, Michael and Amy have found the perfect home for their store. Regalia’s charm and difference from other shopping centers complement Dazzle’s unique offerings, making it a beloved fixture in the Memphis retail landscape.